
The focus of bank, savings and loan and financial services income improvement
consulting studies differ somewhat because the product mix and product
focus of the organizations differ. However, the techniques that generate
additional profits are very similar. In many cases they are virtually
identical.
There are essentially two basic approaches to bank Income or Profit
Improvement engagements among financial services consulting firms: the
ratio analysis method and the detailed analysis method.
Ratio analysis involves comparing key ratios of the organization against
similar ratios of financial services organizations of similar asset
size. The organization’s ratios not in the top quartile are identified
and the fundamental factors affecting the ratios’ poor results
are identified.
The detailed analysis method involves reviewing up to 500 different functions
throughout the organization, depending on the bank’s size and
the services offered to determine if each is operating optimally from
an income perspective.
While CCI is experienced in both types of Income Improvement studies,
both approaches have fundamental shortcomings. Ratio analysis can miss
opportunities for significant Income Improvement because opportunities
associated with the institution’s ratios in the top quartile of
similar sized organizations are not identified. Detailed analysis, while
usually more encompassing, can be expensive to conduct. In both instances,
the study may wane once “guaranteed” amounts have been met.
And, when the study has been completed the Income Improvement expertise
leaves the organization.

CCI has completed income improvement, reserve requirement reduction
and cash vault modeling studies at over 30 banks and savings and loans.

CCI has developed an alternative Income Improvement approach that costs
less than half the cost of a typical detailed analysis study but includes
all of the analysis involved and leaves a considerable amount of Income
Improvement knowledge with the client’s staff. CCI partners with
the client’s staff to perform the most extensive Income Improvement
study possible. Since Work Plans are developed and published prior to
the beginning of the study, the study continues to completion. Effort
does not diminish once a “guaranteed” amount is met.
The basic steps associated with the approach are:
1. Work Plans for each functional area (Retail Banking,
Lending, Operations, Accounting, etc.) that include up to approximately
500 applicable areas of analysis are developed by CCI and approved by
the client.
2. An incentive system for the identification of Income
Improvement opportunities is developed, approved by the client and published.
3. Members of your staff are trained by CCI in Income
Improvement techniques and the identification of various types of Income
opportunities.
4. Your trained staff in conjunction with CCI reviews
each item on the Work Plans within their area of responsibility to identify
Income Improvement opportunities.
5. CCI ensures each Income Improvement opportunity
identified is cost justifiable.
6. Your staff and CCI develop implementation plans
for each Income Improvement opportunity identified.
7. CCI oversees implementation as required.
8. Once implementation has been completed meetings
are conducted. Functional areas that have identified unique opportunities
to improve income share with other members of your staff how the opportunity
was identified and the applicable benefits.
9. CCI remains available on an ongoing basis to answer
questions and support your Income Improvement efforts.
Once your staff has become familiar with Income Improvement opportunities
and techniques, analyzed their areas of responsibility and implemented
opportunities for improvement, the principles become second nature and
are incorporated into their decision processes. Staff is aware of the
impact their decisions and actions have on income and they become much
more income conscious.